GOAT STORY

GOAT STORY stands at the cutting edge of coffee innovation, driven by a team of engineers and coffee professionals who are passionate about exploring every nuance that a coffee bean offers. Inspired by the legendary myth of coffee discovered by a flock of goats in Ethiopia – a story that made even goats go bonkers – GOAT STORY has transformed that tale into a modern journey of discovery and excellence.

From its very beginnings, the brand focused on combining creative engineering with a deep appreciation for coffee, setting out to design products that not only enhance the brewing experience but also reveal the full spectrum of flavours hidden within each bean. The journey began with the crowdfunded launch of the GOAT Mug, which quickly rallied 10,000 happy supporters and nearly half a million dollars in backing, proving that innovation paired with passion resonates with coffee lovers everywhere.

Building on that early success, GOAT STORY introduced GINA – a smart coffee instrument celebrated for its innovative design and honoured with the Red Dot Product Design Award. GINA went on to impress industry experts at the World Brewers Cup, reinforcing GOAT STORY’s status as a pioneer in specialty coffee. The brand continued its streak of innovation with products like OTTO, a modern Turkish coffee pot that was fully funded on Kickstarter within just one day, and ARCO – a revolutionary 2-in-1 electric and hand grinder that redefines the art of grinding.

At the heart of their operation lies an in-house specialty micro-roastery, where the team meticulously sources and profiles exceptional coffee from the best origins across the globe. Every roast is a carefully crafted tribute to the bean’s natural qualities, ensuring that each cup delivers an unforgettable coffee experience.

For subscribers receiving this week’s delivery, GOAT STORY offers not only a taste of innovation but also an invitation to be a part of a legacy where passion meets precision, and every sip tells a story. Enjoy a coffee experience designed for those who, like GOAT STORY, take a different approach to coffee.